I've received a cease & desist letter.
Take expert advice before responding. Our 360° insight and strategic guidance helps you make informed decisions and take the right steps. A professionally guided response will deliver the best outcome for your business.
I think my IP rights are being infringed.
Prompt enforcement steps resolve IP disputes faster, cheaper, more effectively. We assess infringement, oppositions and trademark risks to provide pragmatic advice. Early cease & desist letters have most impact.
I'm undertaking a branding project.
Fixed fee knock-out search bundles with no delay consultations are the perfect tool for branding project teams. We understand trademarks and our advice will save you time and money, avoid conflicts, and make your brand distinctive.
I have a question about Oppositions.
Looking to oppose a trademark or respond to an opposition? We assess key issues, outline options and develop a tailored strategy for submissions, negotiations and counter measures to achieve the best outcome.

Call us now to speak with a Trademark Attorney on +353 41 984 3534
Value, Experience, Expertise.
TMR Fitzsimons are specialist Irish and EU Trademark & Design Right Attorneys, IP & business lawyers, and litigators.
We expertly guide you through all the ways intellectual property impacts your business – from brand protection to commercial agreements, IP management and critical negotiations. We work with businesses of all sizes to protect and manage their trademarks and IP assets, in Ireland, the UK, EU and worldwide.
Our ethos is simple: Trademarks done right. IP done right. Business done right. That means best-practice, expertise, a 360° outlook, insightful advice, seamless service, global reach and cost-effective services.
IP Rights don’t just safeguard your business, they drive growth. We help you harness the power of trademarks and IP to strengthen and grow your business, while avoiding the pitfalls for the unwary.

TMR
Protect
PROTECT YOUR TRADEMARK PROPERLY
Fixed fee search, application and review service
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TMR Protect is our best-practice trademark registration service.
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We include specialist searches, a professionally prepared application, 1:1 trademark attorney support, a 1st anniversary review and 5 years’ of free initial advice.
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With clear, fixed-fees that put you in control.
Popular Services
Who We work with
We work with a diverse range of trademark clients globally, helping them harness their trademarks and IP assets in Ireland, the European Union, the UK, and worldwide.
Trademark Infringement
"My brand faced multiple attacks from a competitor. We faced serious risk and could have lost a key distributor. I felt powerless before speaking to Michael. He quickly identified the issues, and his cease & desist got them to the table. He was unwavering and needed to be. And we resolved everything. I was lucky to have him on my side."
SM
Intellectual Property
“As a Brand Development Agency, Michael’s advice is a game-changer for us. It helps us to achieve what we want with our projects. And I agree - distinctive name, descriptive tagline!”
GGD
Trademark Infringement/Passing Off
"Michael’s advice was crucial to shutting down this serious threat to our business, quickly. He put together a great team."
IP
IP Ownership Dispute
"Thanks for explaining the issues so clearly. Due to your advice, we’ve solved the problem quickly, when it could have taken up a lot of our time and resources."
CP
Employment Law
"Thank you, Michael, for all your help and for the time and effort you put into my dispute. I really, really appreciate it."
G'OB
Solopreneurs, start-ups, professionals and creatives: every business has at least one brand to protect.
Protecting and supporting the brands of SMEs in all market sectors is at the heart of what we do.
We are specialist IP advisors to leading global businesses in the retail and food sectors.
From brand creation to expert IP advice and drafting creative and legal professionals rely on us to guide them.
We advise clients in every market sector:, pharma, food & drink, consumer goods, retail, IT, software, and services.